Simon's Collectibles' News Blog

Mattel has announced that Barbie and a team of neuroscientists at Cardiff University have released the latest findings from a multi-year study exploring the short and long-term developmental impacts of doll play.

Boss Fight Studio are launching 4 new amazing 5 inch figures called the Power Stars.

“Who Framed Roger Rabbit” ReAction Figures by Super7.

It was the year 1962 and Barbie was finally getting her very own Dream House, years before women were allowed to own their own homes. 

Mattel has announced that Barbie has been named as the 2021 top global toy property of the year for the second consecutive year by global information company The NPD Group. According to data gathered by NPD, Mattel’s Hot Wheels Singles 1/64 Assortment was the 2021 global top-selling toy of the year, while Fisher-Price was ranked as the number-five global toy property in 2021. Mattel had the most top 10 global properties of any manufacturer in 2021, and was the number-one toy company globally in the fourth quarter. The company was recognised with 18 top NPD rankings globally, and Mattel was also ranked as the number-one manufacturer in the U.S. for the 28th consecutive year. “Last year we introduced our Mattel Playbook, powered by brand purpose, design-led innovation, cultural relevance and executional excellence. Our performance under this unique brand-building approach is clear across these extraordinary rankings,” says Richard Dickson, President and COO, Mattel. “Barbie’s brand purpose to inspire the limitless potential in every girl is resonating more than ever, as evidenced by this top global ranking for the second year in a row. At the same time, Hot Wheels’ performance shows it continues to ignite the challenger spirit on which the brand was founded more than 50 years ago. “Most importantly, these awards are further proof of the enduring strength of our mission to create innovative products and experiences that inspire, entertain and develop children through play.” Steve Totzke, EVP and Chief Commercial Officer, Mattel, adds: “These NPD results speak for themselves and demonstrate the performance at all levels of our global team and in support of Mattel’s transformation to an IP-driven, high-performing toy company. We couldn’t be prouder.”

The Barbie Day to Night Dreamhouse, Mattel and Smyths triumph at the highly anticipated annual Toy Industry Awards.

The partnership includes three one-of-a-kind Barbie x Balmain NFTs that will be sold at auction through Mattel Creations. Each will come with a unique doll-sized Barbie x Balmain look, uniting the worlds of digital and traditional collecting.

We sent the popular YouTuber, Beauty Inside A Box, a Barbie Rewind doll to review, and here it is!