More and more adults are buying and collecting toys for themselves. This group of young at heart 'grown ups' are generally known at kidults.
Read moreThe highly anticipated teaser trailer for #BarbieTheMovie is here. From director Greta Gerwig, coming Summer 2023.
Read moreToday, Barbie doll with a behind-the-ear hearing aid, Ken doll with vitiligo, a new Fashionista doll with prosthetic leg and a wheelchair Barbie doll go on sale across the UK.
Read moreMattel has announced that Barbie and a team of neuroscientists at Cardiff University have released the latest findings from a multi-year study exploring the short and long-term developmental impacts of doll play.
Read moreIt was the year 1962 and Barbie was finally getting her very own Dream House, years before women were allowed to own their own homes.
Read moreThe Barbie Day to Night Dreamhouse, Mattel and Smyths triumph at the highly anticipated annual Toy Industry Awards.
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