Mattel announced today its kickoff to celebrate the 65th anniversary of Barbie and over six decades of breaking down boundar...
Read moreMattel have announced today an expansion of the Barbie™ the Movie product collection inspired by the BARBIE™ film...
Read moreNew line features over half a dozen iconic Barbie® and Ken® looks inspired by the hugely anticipated feature film coming to theaters only July 21st...
Read moreMattel, in partnership with Warner Bros. Pictures, has debuted today the latest teaser of the Barbie movie along with the launch of 24 brand-new character posters, the film’s teaser poster, a Barbie selfie generator ...
Read moreBarbie, the iconic doll created by Mattel, is celebrating a milestone in 2023 - her 64th birthday! She's been a cultural icon since she first hit store shelves in 1959, and she still has that classic style and charm that has made her so popular for ge...
Read moreMore and more adults are buying and collecting toys for themselves. This group of young at heart 'grown ups' are generally known at kidults.
Read moreThe highly anticipated teaser trailer for #BarbieTheMovie is here. From director Greta Gerwig, coming Summer 2023.
Read moreToday, Barbie doll with a behind-the-ear hearing aid, Ken doll with vitiligo, a new Fashionista doll with prosthetic leg and a wheelchair Barbie doll go on sale across the UK.
Read moreMattel has announced that Barbie and a team of neuroscientists at Cardiff University have released the latest findings from a multi-year study exploring the short and long-term developmental impacts of doll play.
Read moreIt was the year 1962 and Barbie was finally getting her very own Dream House, years before women were allowed to own their own homes.
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