INTEGRITY TOYS

Mattel, Inc. announced today the addition of a blind Barbie doll and a Black Barbie doll with Down syndrome, created to allow even more children to find a doll that represents them and inspire all children to tell more stories through play.  “We recognize that Barbie is much more than just a doll; she represents self-expression and can create a sense of belonging," said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls. “We proudly introduce a new blind Barbie doll and Black doll with Down syndrome to our Barbie Fashionistas line, reinforcing our commitment to creating products that represent global belonging and inclusivity in the doll aisle.” Barbie partnered with the American Foundation for the Blind (AFB), an organization dedicated to creating a world of endless possibilities for individuals with blindness and low vision, to ensure details of the blind Barbie doll, including face sculpt, fashion, accessories, packaging experience, and e-commerce communication, accurately depict individuals with blindness or low vision. Counseled by AFB, Barbie was committed to represent individuals with blindness and low vision throughout all stages of the design process, from the doll’s sculpt to the dress pattern: Accessories: The doll comes with a white and red cane with an identifiable marshmallow tip and includes stylish and functional sunglasses. With some blind or low-vision individuals sensitive to light, the lens provides additional eye protection. Elbow Articulations: The blind Barbie doll includes elbow articulations to ensure comfortable cane use. Textured and Vibrant Fabrics: Barbie conducted testing with blind and low-vision children to ensure that the doll provided an accessible and satisfying play experience for kids with blindness or low vision. With AFB’s guidance, Barbie designed the doll’s fashion to include a satiny pink blouse with a textured ruffle skirt for tactile interest. Additional details include a brightly colored high-contrast hook and loop fasteners for closure on the back of the doll’s top, as well as an elastic skirt waistband to make swapping outfits easier. Packaging and Design: Barbie worked with AFB to create accessible packaging for the doll, including the placement and writing of ‘Barbie’ in braille on the package. Eye Gaze: The doll is designed with an eye gaze facing slightly up and out to accurately reflect the sometimes-distinct eye gaze of a blind individual.  "It was an honor to collaborate with Barbie on the development of the blind Barbie doll,” said Eric Bridges, CEO and President, American Foundation for the Blind. “By increasing representation and promoting awareness about the experiences of blind individuals and those with low vision, our shared goal is to inspire boundless opportunities for everyone, ultimately leading to a world of greater accessibility and inclusion." In 2023 Barbie introduced the first-ever Barbie doll with Down syndrome, which won the Corporate Social Responsibility Initiative of the Year award presented by the Toy Association.  This year, Barbie once again partnered with the National Down Syndrome Society (NDSS) to introduce its next doll with Down syndrome to the Barbie Fashionistas 2024 lineup. Throughout all stages of the design process, Barbie and NDSS worked together to ensure the Black Barbie doll with Down syndrome accurately reflected and resonated with members of the Down syndrome community. NDSS connected Barbie with a focus group of Black individuals from the Down syndrome community, including a young Black woman with Down syndrome, to review the doll’s sculpt, hair, fashion and glasses: o Sculpt: Barbie collaborated with the NDSS to accurately represent physical characteristics of people with Down syndrome including a shorter frame, longer torso and low muscle tone. Additionally, the doll’s palms include a single line, a characteristic often associated with those with Down syndrome. Special care was put into the face sculpt, featuring a rounder shape, smaller ears, and a flat nasal bridge. The eyes are slightly slanted in an almond shape while white dots can be seen in the iris. Hair: The doll has a braided hair texture which was one of the key features asked from the Black Down syndrome community. Fashion: Symbols are incorporated throughout the doll’s outfit, and the blue and yellow color palette represents Down syndrome awareness. The three arrows in some of the hearts on the dress, represent the third 21st chromosome that individuals with Down syndrome have. Glasses: The doll also wears pink eyeglasses, representing individuals with Down syndrome who often experience difficulties with their vision. "NDSS is thrilled to introduce a second Barbie doll with Down syndrome. Having this doll launched alongside the new Barbie doll with Blindness marks another important step in expanding representation for the disability community,” said Kandi Pickard, President and CEO, NDSS. “We are proud to partner with Barbie as they grow to reflect our diverse and beautiful world." “We are delighted to introduce these dolls in partnership with the American Foundation for the Blind and National Down Syndrome Society to further our mission for every young girl to feel represented and celebrated through Barbie.” Berger continued. Doll play has proven to help develop empathy and social processing skills among children, fueling social skills needed to excel in their futures as they imagine they can be anything. As the brand's most diverse doll line, the Barbie Fashionistas series offers more than 175+ looks in a variety of skin tones, eye colors, hair colors and textures, body types, disabilities and fashions. This includes dolls with vitiligo, dolls that use a wheelchair or a prosthetic limb, a doll with hearing aids and a doll without hair. The 2024 Fashionistas dolls aim to advance Barbie’s continued goal of reflecting a multi-dimensional view of beauty and fashion, allowing more children to see their world reflected through play. The 2024 Fashionistas dolls, including the blind Barbie doll and Black Barbie doll with Down syndrome, will be available at Simon's Collectibles soon. To celebrate this launch, Barbie is also collaborating with accessible fashion brand Aille Design (pronounced: eye) on a Barbie-inspired collection, featuring pieces with fully legible braille beadwork. Details include Barbie’s original black and white chevron pattern on a slip dress, a black neck scarf and a classic t-shirt in a hue of iconic Barbie pink, each featuring Aille Design’s signature braille beadwork made with Swarovski® pearls.

Mattel has partnered with Universal Pictures and Academy Award-winning producer/screenwriter Akiva Goldsman under his banner, Weed Road, to develop Monster High, a live-action theatrical film featuring an original story based on the popular fashion dolls imagined as the children of legendary monsters. First introduced in 2010, Monster High immediately became a beloved expansive universe rich with inclusive storytelling and doll play, fostering a fandom that spans generations. The brand continues to encourage fans of all ages to embrace their authentic selves and what makes them unique. Robbie Brenner, President of Mattel Films, said: “Monster High helps fans discover the great beauty in being true to yourself and celebrates the unique sensibilities at the core of who we are as individuals. We’re proud to partner with Universal Pictures and the brilliant Akiva Goldsman to usher this important message to audiences worldwide.” Goldsman, who is also a producer on Mattel Films’ Major Matt Mason starring Tom Hanks, added: “I’ve been fascinated by Monster High since my daughters were obsessed with the dolls as kids. I’m thrilled to once again join forces with Robbie Brenner and our friends at Mattel to help bring this iconic property to life.”  Goldsman is the Academy Award-winning screenwriter of A Beautiful Mind, whose critically acclaimed projects range from creator of The Crowded Room, showrunner of Star Trek: Strange New Worlds, and screenwriter of Cinderella Man, to producer of several films in the blockbuster Paranormal Activity franchise and the upcoming sequels to Constantine and I Am Legend.  Producers of Monster High are Robbie Brenner and Akiva Goldsman. Overseeing the project are Kevin McKeon and Arturo Thur De Koos for Mattel and Greg Lessans for Weed Road. Universal Pictures’ SVP of Production Lexi Barta and Creative Executive of Production Development Jacqueline Garell are overseeing the project for the Studio. Mattel Film’s vision is to collaborate with leading filmmakers to make standout quality movies based on our iconic brands that will resonate in culture and appeal to global audiences. In addition to Monster High, Mattel Films has feature films in development for iconic IP including American Girl, Barney, Hot Wheels, Bob the Builder, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Matchbox Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View-Master, and Wishbone. Mattel Films is also developing Christmas Balloon, a holiday family drama based on all-new IP.

Mattel announced today its kickoff to celebrate the 65th anniversary of Barbie and over six decades of breaking down boundaries and inspiring girls through storytelling, encouraging them to be confident, daring, brave and legendary.