Collection: Barbie

Barbie was founded in 1959 by Ruth Handler, a mother and visionary entrepreneur, whose inspiration for Barbie came from watching her daughter project her dreams and aspirations onto paper dolls.

Recognising a gap in the market, which only offered baby dolls for girls to imagine themselves as caregivers, Ruth invented the fashion doll category with a three-dimensional doll that girls could use to imagine their future selves. 

Ruth’s philosophy behind Barbie was that through the doll a little girl could be anything she wanted to be and that she has choices.

Over the brand’s 60 plus years, Barbie has empowered girls to imagine themselves in aspirational roles from a princess to president.

Barbie